Essentials of Services Marketing Jochen Wirtz Pearson Education Limited

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Περιγραφή για Essentials of Services Marketing Jochen Wirtz Pearson Education Limited

For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms. Σελίδες: 680, Διαστάσεις: 21.6x21.6cm

Αγορά Essentials of Services Marketing Jochen Wirtz Pearson Education Limited

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Essentials of Services Marketing Jochen Wirtz Pearson Education Limited. Για αγορά του Essentials of Services Marketing Jochen Wirtz Pearson Education Limited πρέπει να επισκεφτείς το κατάστημα Book Odyssey.