Influence: Science and Practice: Pearson New International Edition Robert Cialdini Pearson Education Limited

Κωδικός: 1212365

Περιγραφή για Influence: Science and Practice: Pearson New International Edition Robert Cialdini Pearson Education Limited

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say \"yes\" to another\'s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say \"yes.\" Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Σελίδες: 272, Διαστάσεις: 22.1x22.1cm

Αγορά Influence: Science and Practice: Pearson New International Edition Robert Cialdini Pearson Education Limited

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Influence: Science and Practice: Pearson New International Edition Robert Cialdini Pearson Education Limited. Για αγορά του Influence: Science and Practice: Pearson New International Edition Robert Cialdini Pearson Education Limited πρέπει να επισκεφτείς το κατάστημα Book Odyssey.