Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan John Wiley & Sons Inc 0123

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Περιγραφή για Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan John Wiley & Sons Inc 0123

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. Σελίδες: 368, Έτος Έκδοσης: 0123, Διαστάσεις: 15.8x15.8cm

Αγορά Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan John Wiley & Sons Inc 0123

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan John Wiley & Sons Inc 0123. Για αγορά του Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan John Wiley & Sons Inc 0123 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.