Copywriting Third Edition: Successful writing for design, advertising and marketing Mark Shaw Laurence King Publishing 0913

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Περιγραφή για Copywriting Third Edition: Successful writing for design, advertising and marketing Mark Shaw Laurence King Publishing 0913

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Σελίδες: 240, Έτος Έκδοσης: 0913, Διαστάσεις: 17.2x17.2cm

Αγορά Copywriting Third Edition: Successful writing for design, advertising and marketing Mark Shaw Laurence King Publishing 0913

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Copywriting Third Edition: Successful writing for design, advertising and marketing Mark Shaw Laurence King Publishing 0913. Για αγορά του Copywriting Third Edition: Successful writing for design, advertising and marketing Mark Shaw Laurence King Publishing 0913 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.