Contemporary Issues in Luxury Brand Management Routledge

Κωδικός: 1351040

Περιγραφή για Contemporary Issues in Luxury Brand Management Routledge

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. Σελίδες: 162, Διαστάσεις: 17.4x17.4cm

Αγορά Contemporary Issues in Luxury Brand Management Routledge

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Contemporary Issues in Luxury Brand Management Routledge. Για αγορά του Contemporary Issues in Luxury Brand Management Routledge πρέπει να επισκεφτείς το κατάστημα Book Odyssey.