D&AD. The Copy Book Taschen GmbH 0516

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Περιγραφή για D&AD. The Copy Book Taschen GmbH 0516

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person. Σελίδες: 544, Έτος Έκδοσης: 0516, Διαστάσεις: 14x14cm

Αγορά D&AD. The Copy Book Taschen GmbH 0516

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το D&AD. The Copy Book Taschen GmbH 0516. Για αγορά του D&AD. The Copy Book Taschen GmbH 0516 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.