The Advertising Concept Book: Think Now, Design Later Pete Barry Thames & Hudson Ltd 0801

Κωδικός: 209442

Περιγραφή για The Advertising Concept Book: Think Now, Design Later Pete Barry Thames & Hudson Ltd 0801

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Σελίδες: 320, Έτος Έκδοσης: 0801, Διαστάσεις: 20x20cm

Αγορά The Advertising Concept Book: Think Now, Design Later Pete Barry Thames & Hudson Ltd 0801

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το The Advertising Concept Book: Think Now, Design Later Pete Barry Thames & Hudson Ltd 0801. Για αγορά του The Advertising Concept Book: Think Now, Design Later Pete Barry Thames & Hudson Ltd 0801 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.