Priceless: The Hidden Psychology of Value William Poundstone Oneworld Publications

Κωδικός: 661660

Περιγραφή για Priceless: The Hidden Psychology of Value William Poundstone Oneworld Publications

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates. Σελίδες: 352, Διαστάσεις: 12.9x12.9cm

Αγορά Priceless: The Hidden Psychology of Value William Poundstone Oneworld Publications

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Priceless: The Hidden Psychology of Value William Poundstone Oneworld Publications. Για αγορά του Priceless: The Hidden Psychology of Value William Poundstone Oneworld Publications πρέπει να επισκεφτείς το κατάστημα Book Odyssey.