Strategic Management: Strategists at Work Craig Robinson Bloomsbury Academic

Κωδικός: 1403207

Περιγραφή για Strategic Management: Strategists at Work Craig Robinson Bloomsbury Academic

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist\'s role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.Visit the authors\' website at strategystory.co.uk Σελίδες: 264, Έτος Έκδοσης: 0713, Διαστάσεις: 15.6x15.6cm

Αγορά Strategic Management: Strategists at Work Craig Robinson Bloomsbury Academic

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Strategic Management: Strategists at Work Craig Robinson Bloomsbury Academic. Για αγορά του Strategic Management: Strategists at Work Craig Robinson Bloomsbury Academic πρέπει να επισκεφτείς το κατάστημα Book Odyssey.