Principles of Marketing Hongwei He Pearson Education Limited

Κωδικός: 1212377

Περιγραφή για Principles of Marketing Hongwei He Pearson Education Limited

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagementImproved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sectionsNew end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today\'s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.  Σελίδες: 720, Διαστάσεις: 20.8x20.8cm

Αγορά Principles of Marketing Hongwei He Pearson Education Limited

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Principles of Marketing Hongwei He Pearson Education Limited. Για αγορά του Principles of Marketing Hongwei He Pearson Education Limited πρέπει να επισκεφτείς το κατάστημα Book Odyssey.