Selling The Invisible: A Field Guide to Modern Marketing Harry Beckwith Grand Central Publishing

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Περιγραφή για Selling The Invisible: A Field Guide to Modern Marketing Harry Beckwith Grand Central Publishing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don\'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees Σελίδες: 256, Έτος Έκδοσης: 0424, Διαστάσεις: 13x13cm

Αγορά Selling The Invisible: A Field Guide to Modern Marketing Harry Beckwith Grand Central Publishing

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Selling The Invisible: A Field Guide to Modern Marketing Harry Beckwith Grand Central Publishing. Για αγορά του Selling The Invisible: A Field Guide to Modern Marketing Harry Beckwith Grand Central Publishing πρέπει να επισκεφτείς το κατάστημα Book Odyssey.