Marketing Research: An Applied Orientation, Global Edition Naresh Malhotra Pearson Education Limited

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Περιγραφή για Marketing Research: An Applied Orientation, Global Edition Naresh Malhotra Pearson Education Limited

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. Σελίδες: 888, Διαστάσεις: 21.6x21.6cm

Αγορά Marketing Research: An Applied Orientation, Global Edition Naresh Malhotra Pearson Education Limited

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Marketing Research: An Applied Orientation, Global Edition Naresh Malhotra Pearson Education Limited. Για αγορά του Marketing Research: An Applied Orientation, Global Edition Naresh Malhotra Pearson Education Limited πρέπει να επισκεφτείς το κατάστημα Book Odyssey.