John Wiley & Sons Inc

Strategic Innovation Management John R. Bessant John Wiley & Sons Inc

Κωδικός: 1212642

Περιγραφή για Strategic Innovation Management John R. Bessant John Wiley & Sons Inc

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions. Σελίδες: 448, Έτος Έκδοσης: 0314, Διαστάσεις: 18.5x18.5cm

Αγορά Strategic Innovation Management John R. Bessant John Wiley & Sons Inc

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Strategic Innovation Management John R. Bessant John Wiley & Sons Inc. Για αγορά του Strategic Innovation Management John R. Bessant John Wiley & Sons Inc πρέπει να επισκεφτείς το κατάστημα Book Odyssey.