17.21€
Κωδικός: 196598
σε απόθεμα
How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts. Σελίδες: 304, Έτος Έκδοσης: 0311, Διαστάσεις: 13.6x13.6cm
Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World Morten Munster Laurence King Publishing. Για αγορά του I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World Morten Munster Laurence King Publishing πρέπει να επισκεφτείς το κατάστημα Book Odyssey.