Thinking in Services: Encoding and Expressing Strategy through Design Majid Iqbal BIS Publishers B.V. 0901

Κωδικός: 310020

Περιγραφή για Thinking in Services: Encoding and Expressing Strategy through Design Majid Iqbal BIS Publishers B.V. 0901

We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail — often in unexpected ways. This book reveals the surprising design of services — their internal structure or ‘DNA’ — through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design. Σελίδες: 296, Έτος Έκδοσης: 0901, Διαστάσεις: 17.5x17.5cm

Αγορά Thinking in Services: Encoding and Expressing Strategy through Design Majid Iqbal BIS Publishers B.V. 0901

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Thinking in Services: Encoding and Expressing Strategy through Design Majid Iqbal BIS Publishers B.V. 0901. Για αγορά του Thinking in Services: Encoding and Expressing Strategy through Design Majid Iqbal BIS Publishers B.V. 0901 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.