Writing for Busy Readers: communicate more effectively in the real world Jessica Lasky-Fink Scribe Publications

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Περιγραφή για Writing for Busy Readers: communicate more effectively in the real world Jessica Lasky-Fink Scribe Publications

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace. Σελίδες: 256, Διαστάσεις: 15.3x15.3cm

Αγορά Writing for Busy Readers: communicate more effectively in the real world Jessica Lasky-Fink Scribe Publications

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Writing for Busy Readers: communicate more effectively in the real world Jessica Lasky-Fink Scribe Publications. Για αγορά του Writing for Busy Readers: communicate more effectively in the real world Jessica Lasky-Fink Scribe Publications πρέπει να επισκεφτείς το κατάστημα Book Odyssey.