Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good Gemma Butler Bloomsbury Business 0430

Κωδικός: 1760398

Περιγραφή για Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good Gemma Butler Bloomsbury Business 0430

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good. Σελίδες: 288, Έτος Έκδοσης: 0430, Διαστάσεις: 15.3x15.3cm

Αγορά Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good Gemma Butler Bloomsbury Business 0430

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good Gemma Butler Bloomsbury Business 0430. Για αγορά του Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good Gemma Butler Bloomsbury Business 0430 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.