The Vulnerable Consumer: Beyond the Poor and the Elderly Emerald Publishing Limited

Κωδικός: 2568139

Περιγραφή για The Vulnerable Consumer: Beyond the Poor and the Elderly Emerald Publishing Limited

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place. This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers. Σελίδες: 200, Διαστάσεις: 15.2x15.2cm

Αγορά The Vulnerable Consumer: Beyond the Poor and the Elderly Emerald Publishing Limited

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το The Vulnerable Consumer: Beyond the Poor and the Elderly Emerald Publishing Limited. Για αγορά του The Vulnerable Consumer: Beyond the Poor and the Elderly Emerald Publishing Limited πρέπει να επισκεφτείς το κατάστημα Book Odyssey.