Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Constantinos Pantidos LID Publishing Paperback / softback

Κωδικός: 1211230

Περιγραφή για Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Constantinos Pantidos LID Publishing Paperback / softback

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level. Σελίδες: 556, Διαστάσεις: 15.6x15.6cm

Αγορά Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Constantinos Pantidos LID Publishing Paperback / softback

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Constantinos Pantidos LID Publishing Paperback / softback. Για αγορά του Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Constantinos Pantidos LID Publishing Paperback / softback πρέπει να επισκεφτείς το κατάστημα Book Odyssey.