The Case Study Handbook, Revised Edition: A Student's Guide William Ellet Harvard Business Review Press

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Περιγραφή για The Case Study Handbook, Revised Edition: A Student's Guide William Ellet Harvard Business Review Press

The guide all MBAs and exec ed students need.If you\'re enrolled in an MBA or executive education program, you\'ve probably encountered a powerful learning tool: the business case. But if you\'re like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author\'s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide. Σελίδες: 272, Διαστάσεις: 18.4x18.4cm

Αγορά The Case Study Handbook, Revised Edition: A Student's Guide William Ellet Harvard Business Review Press

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