Strategic Management of Technological Innovation ISE Melissa Schilling McGraw-Hill Education φωτογραφία

Strategic Management of Technological Innovation ISE Melissa Schilling McGraw-Hill Education

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Περιγραφή για Strategic Management of Technological Innovation ISE Melissa Schilling McGraw-Hill Education

Melissa Schilling\'s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Σελίδες: 368, Διαστάσεις: 17.8x17.8cm

Αγορά Strategic Management of Technological Innovation ISE Melissa Schilling McGraw-Hill Education

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33.13€33.12€

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30.48€30.47€

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Jossey-Bass Inc.,U.S. Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels Jay R. Galbraith Jossey-Bass Inc.,U.S. 0131

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29.14€29.13€

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33.13€33.12€

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McGraw-Hill Professional Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Oren Klaff McGraw-Hill Professional

23.84€23.83€

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23.84€23.83€

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McGraw-Hill Professional Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance Michelle Vazzana McGraw-Hill Professional Hardback

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33.13€33.12€

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McGraw-Hill Professional The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to Nearly 100 Tools for Improving Quality and Speed Mark Price McGraw-Hill Professional

21.19€21.18€

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