Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits Sangeeta Waldron LID Publishing Paperback / softback

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Περιγραφή για Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits Sangeeta Waldron LID Publishing Paperback / softback

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can\'t be authentic about social initiatives, then don\'t do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization\'s blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be. Σελίδες: 224, Διαστάσεις: 13.8x13.8cm

Αγορά Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits Sangeeta Waldron LID Publishing Paperback / softback

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits Sangeeta Waldron LID Publishing Paperback / softback. Για αγορά του Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits Sangeeta Waldron LID Publishing Paperback / softback πρέπει να επισκεφτείς το κατάστημα Book Odyssey.