#Share: Building Social Media Word of Mouth Caroline K. Munoz Business Expert Press

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Περιγραφή για #Share: Building Social Media Word of Mouth Caroline K. Munoz Business Expert Press

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice,stimulates engagement,inspires consumers to #share,and complies with industry and federal guidelines. Σελίδες: 218, Διαστάσεις: 15.2x15.2cm

Αγορά #Share: Building Social Media Word of Mouth Caroline K. Munoz Business Expert Press

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το #Share: Building Social Media Word of Mouth Caroline K. Munoz Business Expert Press. Για αγορά του #Share: Building Social Media Word of Mouth Caroline K. Munoz Business Expert Press πρέπει να επισκεφτείς το κατάστημα Book Odyssey.