Martketing: The Heart and Brain of Branding: 2016 Javier Sanchez Lamelas LID Publishing

Κωδικός: 1212724

Περιγραφή για Martketing: The Heart and Brain of Branding: 2016 Javier Sanchez Lamelas LID Publishing

Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world\'s most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline. Σελίδες: 224, Διαστάσεις: 20.3x20.3cm

Αγορά Martketing: The Heart and Brain of Branding: 2016 Javier Sanchez Lamelas LID Publishing

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Martketing: The Heart and Brain of Branding: 2016 Javier Sanchez Lamelas LID Publishing. Για αγορά του Martketing: The Heart and Brain of Branding: 2016 Javier Sanchez Lamelas LID Publishing πρέπει να επισκεφτείς το κατάστημα Book Odyssey.