How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Bryon Sharp OUP Australia and New Zealand

Κωδικός: 1339305

Περιγραφή για How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Bryon Sharp OUP Australia and New Zealand

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, \'Getting Down to Business-to-Business Markets\'. Σελίδες: 256, Διαστάσεις: 16.2x16.2cm

Αγορά How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Bryon Sharp OUP Australia and New Zealand

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Bryon Sharp OUP Australia and New Zealand. Για αγορά του How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Bryon Sharp OUP Australia and New Zealand πρέπει να επισκεφτείς το κατάστημα Book Odyssey.