Marketing: Theory, Evidence, Practice Byron Sharp OUP Australia and New Zealand

Κωδικός: 471961

Περιγραφή για Marketing: Theory, Evidence, Practice Byron Sharp OUP Australia and New Zealand

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow\'s marketing professionals Σελίδες: 832, Διαστάσεις: 20.6x20.6cm

Αγορά Marketing: Theory, Evidence, Practice Byron Sharp OUP Australia and New Zealand

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Marketing: Theory, Evidence, Practice Byron Sharp OUP Australia and New Zealand. Για αγορά του Marketing: Theory, Evidence, Practice Byron Sharp OUP Australia and New Zealand πρέπει να επισκεφτείς το κατάστημα Book Odyssey.