Kogan Page Ltd

Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet Kogan Page Ltd 0303

Κωδικός: 2991583

Περιγραφή για Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet Kogan Page Ltd 0303

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Σελίδες: 344, Έτος Έκδοσης: 0303, Διαστάσεις: 17x17cm

Αγορά Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet Kogan Page Ltd 0303

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet Kogan Page Ltd 0303. Για αγορά του Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet Kogan Page Ltd 0303 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.