Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns Lizette Vorster Kogan Page Ltd 0303

Κωδικός: 1331404

Περιγραφή για Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns Lizette Vorster Kogan Page Ltd 0303

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. Σελίδες: 496, Έτος Έκδοσης: 0303, Διαστάσεις: 17.3x17.3cm

Αγορά Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns Lizette Vorster Kogan Page Ltd 0303

Επισκέψου το κατάστημα Book Odyssey για να δεις περισσότερες λεπτομέρειες και φωτογραφίες για το Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns Lizette Vorster Kogan Page Ltd 0303. Για αγορά του Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns Lizette Vorster Kogan Page Ltd 0303 πρέπει να επισκεφτείς το κατάστημα Book Odyssey.